In Paul Levinson’s book, New New Media, he sets the stage for a better understanding of what the term New New Media actually means. We’ve heard media, and even new media, but why the extra “new?” Isn’t that just social media? Levinson would argue that new new media goes beyond social media. Levinson remarks, “the central theme of [new new media] is how this empowerment of everyone as producers and disseminators of information s continuing to change the ways all of us live, work, and play” (Levinson, p. 2). New new media is especially significant today, as it allows anyone to have a direct voice in decisions about society. This direct voice can instantly comment on politics, as well as everyday life.
Although platforms such as Twitter, Facebook, and Instagram are indeed social mediums, new new media is not limited to the term “social media.” New new media goes beyond social features. Levinson presents numerous features of new new media. He believes that the characteristics of new new media include that every consumer is a producer, its essentially free for the consumer, its competitive and mutally catalytic, it’s more than just search engines or email, and the platforms are ultimately beyond the consumer’s control. Levinson opens up a whole new perspective on new new media. He asks his readers to think of new new media beyond its social characteristics. In doing so, he also opens the door to a better understanding of how new new media affects our society and us, as individuals.
Prior to Levinson, I never really thought of our newer communication technologies as new new media. I usually just refer to them as social media. When I looked past the social aspects of new new media, I began to have a better grasp of the impact these new communication technologies have on society. I learned a lot about how new new media plays an increasingly large role in politics. Many people even say that Barak Obama would not have won the election without the Internet. Specifically, Arianna Huffington, founder of The Huffington Post commented on social media’s role in the election, as well Eric Shmidt, the CEO of Google. Levinson pushed be to consider the extent of new new media’s role in politics. I began to consider how social media caused a revolutionary uprising in Egypt in an instant, or how Occupy Wall Street used social media to showcase police brutality.
Levinson also raises some critical questions about where communication technologies are taking us. Levinson notes, “new new media, like all human tools, can also be put to personally and socially destructive purposes” (Levinson, p.9). He comments everything from cyberbullying and cyberstalking to robbery and murder. There are also debatable downs and ups of communication technologies. For instance, Wikileaks caused a lot of controversy. Some felt it was destructive, while others felt it revealed important truths. Levinson raises other questions about where communication technologies are taking us. It’s important that communication theorists raise these types of questions so that they inspire more critical thinking about new new media.
I found Levinson’s insight on numerous online platforms the most interesting. I use most of the platforms he discusses on a daily basis, but I’ve never put much deep thought into the platforms. His grasp of Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging, and more were very helpful and taught me a lot more about the platforms. For instance, I did not know that potential employers sometimes controversially ask job candidates for the passwords to their profiles—giving them access to public and private information. This goes into the whole problem of privacy online. Is there privacy online? Or have we reverted back to a tribal age, where all information is shared? Levinson really opened my ideas to more complex and intellectual ideas about new new media. New New Media was extremely helpful in thinking more critically about new communication technologies.